Last updated: 7/20/2026

1. What Are Cookies

Cookies are small text files placed on your device when you visit a website. They let a site remember information about your visit, such as your preferred language or how you interact with the page. Some cookies are set by Parashara AI directly ("first-party"), and some are set by services we embed, such as Google or Vimeo ("third-party").

2. Cookies We Use

We use the following categories of cookies and similar technologies (including browser storage such as localStorage):

Essential / Security: Used to keep you signed in (Google Firebase Authentication) and to protect the site from abuse and bot traffic (Cloudflare security cookies, e.g. __cf_bm, cf_clearance). The site cannot function correctly without these.
Preferences: Remembers your chosen interface language (English, Hindi, or Gujarati), display theme, and your cookie consent choice so you don't have to reset them on every visit.
Analytics: We use Google Analytics (GA4) to understand how visitors use the site — pages viewed, session duration, and general navigation patterns — so we can improve the product. This data is aggregated and does not identify you personally.
Advertising: We use Google AdSense to display ads. Google and its partners may set cookies (such as a test_cookie and DoubleClick identifiers) to serve ads, measure their performance, and, subject to your consent and ad settings, personalize them based on your browsing activity.
Embedded Content: Some pages embed third-party video (Vimeo). These embeds can set their own cookies when you interact with the player, independent of Parashara AI.

3. How Long Cookies Last

Session cookies are deleted when you close your browser. Persistent cookies (such as language preference, analytics, and advertising identifiers) remain on your device for a set period, or until you delete them, depending on the service that set them.

4. Managing Cookies

When you first visit Parashara AI, a cookie banner lets you accept or decline non-essential (analytics and advertising) cookies. You can also control or delete cookies at any time through your browser settings — most browsers let you block cookies entirely or on a per-site basis, though blocking essential cookies may prevent you from signing in or using parts of the platform.

To opt out of personalized Google advertising, visit Google Ads Settings.
To learn more about how Google uses data from sites that use its services, see How Google Uses Information from Sites or Apps That Use Our Services.
The Network Advertising Initiative offers an industry-wide opt-out tool for interest-based advertising.

5. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies and technologies we use. Continued use of Parashara AI after an update constitutes acceptance of the revised policy.

6. Related Policies

For details on how we handle your personal and astrological data, see our Privacy Policy. For questions about this Cookie Policy, please reach out via our Contact page.